TWO MARKETING TOOLS EVERY ENTREPRENEUR SHOULD KNOW ABOUT -NOT USING SOCIAL MEDIA

Learn which ONLINE marketing tools you CAN USE to boost your sales NUMBERS

There are tons of marketing apps, services, and tools available for big and small businesses to use, but how do you know which one to choose? Where do you even start? It can be pretty overwhelming trying to figure out which to use is better. There are so many options it really is difficult to know where you should start. I will go into which two to use, what they are for, how much they cost, and how they will help improve your marketing to start getting more sales through online marketing channels other than social media.

Email marketing

Mailing lists are one of the top ways you can build your audience and get customers. There are plenty of tools out there to create emailing lists, but here I am introducing AWeber, so here is what you need to know about it.

AWeber

AWeber is a great tool for creating, sending out, and analyzing emails to build your email marketing campaigns. There are six different plans available. You can also try it out for 30 days before deciding on which plan you want to pay for. The number of subscribers seems to determine the monthly subscription cost. If you are just starting out, you can begin with the $19.00 a month plan, which allows for up to 500 mailing list subscribers. If you have 501-2,500 subscribers you will need up upgrade to $29.00 a month. Next up is for 2,501-5,100 subscribers at $49.00 a month. Once you have 5,001-10,000 subscribers on your list, you’ll need to start paying $65.00 per month. For big enterprises with 10,001-25,000 subscribers, you’ll need to pay $149 per month, but that won’t be a problem since you are mostly making plenty of money from all of those subscribers. *If you have more than 25,000 subscribers you will need to ask for a quote from the AWeber team.

Screenshot of the plans on AWeber’s website

press release distribution services

The second important marketing tool you will need is a press release distribution service at your hands anytime something important related to your product needs to be said to the public or to just get more attention when your company is launching a product. If you are going to launch a product, you will need to write a Press Release. How do you get it to the masses though? You can do it yourself, which will take you a lot of time, or you could use a distribution service like eReleases, which is one of the better ones. It offers three different packages: Buzz Builder, Newsmaker, and PR Pro. They also offer writing press releases for an additional fee if you don’t have the time to write it.

eReleases Press Release Distribution

Buzz Builder includes PR Newswire custom national distribution, subscribing journalists, 400 words & one target, WireWatch with your news guaranteed on 60 plus media sites. Buzz Builder costs $299.

Newsmaker includes all the Buzz Builder distribution features, plus premium news outlets via PR Newswire, 500 words and two targets, and WireWatch with your news guaranteed on 90 plus media sites. Newmaker costs $399.

PR Pro includes all of the Newmaker features, plus 600 words and three targets, PRTrue List or journalists, and WireWatch with your news guaranteed on 120+ media sites. PR Pro costs $499.

Some final thoughts

Make the most of your resources by doing email marketing and making sure your press releases are widespread, so you are reaching as many potential customers and already paying customers as possible. These should be added to your social media marketing strategy. You can put links and images to your press releases on your Facebook pages and invitations to join your mailing list on your pages as well. Additionally, you can even put links to the emails you send out, so your followers do not miss any news or important content and subscribe to your mailing list. Everything can be connected for optimal reach and conversion rates.

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